4 Digital Marketing Tips to Grow Your Business in 2018
Things have completely changed nowadays how businesses communicate with prospect and existing clients, especially with the rise of social media.
If we talk about the marketing and advertising in this super-united world, they are no longer the same as they were before. Over the last few years traditional marketing had fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. So it shows that there are some real advantages of using digital marketing.
So what is digital marketing exactly and what does it surround?
Essentially, it's a corporate term which is used where marketing meets with other form of digital medium and technologies with the help of internet. And it has the power to build your brand name and contribute to your online presence with a rock solid digital marketing strategy.
So F3 would like to share 4 important Digital Marketing tips which will add more growth in your business.
1. Organic Search/SEO
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement on the first page of a search results. Forget about being at the top of page two or page three. Page one is where you need to be placed if you want to be beneficiary.
Today businesses need an online presence – your customers and clients probably expect it too. This is particularly important if your prime dependence is online business. By optimizing your website for search engines, you can help ensure that people will be able to find you online. Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. Remember that it won't happen overnight. It'll take time.
Keyword research and usage
Link building /Outreach blogging
This is not an exhaustive list, but it does give an indication of how much work is necessary in order to optimize a site
2. Social media engagement
Social media platforms are increasingly being used by businesses for the acquisition of new clients. With so much variety currently available in the market, it can prove challenging to select the right social media channels for your business needs. Face book, Twitter, Pinterest, LinkedIn, etc. are all examples of social networks which can be used as a part of your marketing efforts.
Social media marketing allows two-way communication between a company and consumer in a way that wasn’t previously seen and it’s safe to say that it has changed business approach to marketing as now, the consumer holds the power.
It’s also based on one of the most effective forms of advertising; word of mouth. You may wish to consider what your competitors are using, what type of content you wish to create, and how many social media channels you can effectively manage. For example, some 91% of retail brands utilize 2+ social media channels. It’s important to only work with what you can manage - any more will result in an inefficient marketing strategy.
3. Content Marketing
Content marketing is about getting the right information to the right audience at the right time. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today's marketplace. And most important it helps to transform prospects into customers by creating and sharing valuable free content.
The creation of relevant, interesting content is a way of developing communication with the customer in order to attract attention, generate leads, increase brand awareness and engage a particular audience that a business is targeting.
Content can mean anything from blogs to videos, and they tend to work well using content marketing techniques. The goal is to win customer loyalty and retain it. Beyond this, it is important to consistently monitor and analyze the results from your efforts. Using this data-driven marketing approach to your content marketing will ensure you achieve the best results possible.
4. Banner Ads
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A study says that 64.6% of people clicks on Google AD are when they are looking to buy a product or services online.
One of the reasons PPC is so straight forward is because you know exactly where your money is going, and you only pay when an interested party clicks on your AD. This is different than traditional advertising offline, where you spend X amount and hope your target market actually engages with the AD.
It can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer.
Let’s take a look at this year’s statistics that how digital marketing helps businesses
More than 60 million businesses have a Face book Page. Additionally, 39% of users like or follow a Face book page to receive a special offer.
80% of Social Media Users Prefer Face book for Connecting With Brands
81% of shoppers research online before buying - don’t miss out on reaching them
Companies who blog receives 97% more leads to their websites.
79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads
The top 3 PPC ads get 46% of the click on a search result page
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued.
Overall, digital marketing is an effective means of boosting sales in any industry. There are other means that can be utilized, such as in-app advertising for mobile and social, but these are the most common at the moment.